Ephraim Lisk, the British Actor, International Speaker, and Entrepreneur, has officially entered the tech world as a co-founder of Icon, a new fitness technology company.
Icon has already reached a valuation of £500,000 within its first two months and is projected to scale into the multi-million —even nine-figure range. The company aims to revolutionise how fitness professionals and users connect, creating a platform that bridges the gap between everyday people and elite trainers.
Lisk joins a founding team that combines complementary strengths: Mish Choudhury, the visionary behind the original concept, and Taseen Choudhury, a business growth specialist with expertise in scaling systems. Together, the trio have quickly turned Icon into one of the most talked-about emerging names in fitness technology.
Ephraim’s involvement has been widely noted as a major factor in Icon’s rapid traction. Known for his cultural influence and credibility across entertainment, business, and community initiatives, his presence has positioned Icon as more than just a startup, it is being framed as a cultural brand with the potential to reshape the fitness-tech space.
Beyond his online influence, Lisk also brings an elite sporting background. A former professional footballer, he played for Queens Park Rangers (QPR) and Aldershot FC, and earlier in his career he competed as a sprinter & Long Jumper at the London Olympic Stadium, sharing the stage with the world’s fastest athletes at the Anniversary Games. This unique combination of entertainment, entrepreneurial drive, and professional athletic discipline sets him apart as a co-founder who embodies both fitness and culture.
With an ambitious roadmap ahead, Icon is preparing for public launch in early 2026, with expectations of rapid growth and major press coverage. Early investor interest and industry buzz suggest the company is on track to become one of the most significant new players in the fitness-tech sector.
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