Article

5 Social Media Tools Every Marketer and Business Must Try

2 years ago
Read Time: 7 minutes
by Silicon Valley Daily

This article includes various social media tools that can prove helpful for marketers and businesses in analysing their social media numbers.

In this article, we are going to talk about some social media tools which are effective social media analytics solutions that give businesses access to insightful data and the ability to make data-driven decisions. Businesses may use these tools to track performance indicators, enhance audience engagement, and keep one step ahead of the competition while also optimising their social media campaigns. Let’s understand them one by one:

Rival IQ
It is an effective tool for social media analytics, intended to assist organisations in understanding their social media performance and comparing it to that of their rivals. Rival IQ enables users to analyse data, track important metrics, and make wise decisions to better their social media strategy, thanks to its extensive features and user-friendly design.

Key Features of Rival IQ:

It allows users to monitor and evaluate their activity on a variety of social media sites, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Metrics like follower growth, engagement rates, reach, impressions, likes, comments, and more are available through Rival IQ. This makes it possible for companies to evaluate their social media performance, spot patterns, and gauge the success of their strategy.

Rival IQ provides competitive intelligence tools that let users track and compare their performance to that of their rivals. This function helps companies stay ahead of the competition by offering insightful information about market trends, rival strategies, and areas for development.

The programme has powerful capabilities for content analysis. Users may assess the effectiveness of their social media postings, find the content that performs best, and learn what their audience finds compelling. The content analysis tools offered by Rival IQ assist companies in honing their content strategies, maximising interaction, and enhancing their entire social media presence.

The software has social listening features. Users can follow certain social media accounts, hashtags, or phrases to stay up to date on current events and trends. Businesses can gain insights, spot opportunities, and interact with their customers through social listening.

In conclusion, Rival IQ is an effective solution that gives businesses insights into their social media performance, competitor analysis, content analysis, audience analytics, and social listening. Rival IQ equips customers to make data-driven decisions, optimise their social media tactics, and get a competitive edge in the digital environment with its extensive features, user-friendly interface, and customisable reports.

2. Cyfe

Users may track, examine, and visualise data from diverse sources on a single unified platform with Cyfe’s extensive corporate dashboard and analytics tool. Cyfe gives businesses the tools they need to manage important metrics, get insights, and make data-driven choices, including a broad selection of integrations, scalable dashboards, and powerful analytics features.

Here are a few of Cyfe’s characteristics::

It includes the ability for users to integrate it with well-known tools and services in a range of industries, including social media, marketing, sales, finance, and project management. With the help of this integration, customers can consolidate data from several sources into a single, central location, doing away with the need for manual data.

Cyfe provides dashboards that can be customised to fit unique company requirements. Users can design a variety of dashboards, each of which includes widgets that show data from various sources. Users can customise the widgets to display particular metrics, charts, graphs, and tables, giving them a visual representation of their data.

The platform offers powerful data analysis and interpretation capabilities. Users can define goals, monitor progress over time, and track key performance indicators.

To present data in a visually appealing and understandable style, Cyfe provides a choice of pre-built data visualisation options, including line charts, bar charts, pie charts, and tables. This enables companies to spot trends, recognise patterns, and acquire an understanding of their performance.

Data notifications and alerts are also provided by Cyfe. To receive notifications when specific metrics or thresholds are reached, users can set up automated alerts. With the help of this function, consumers are guaranteed fast notification of any substantial alterations or anomalies in their data, allowing them to respond as soon as necessary.

Data security is a top priority for Cyfe, hence it provides safe data transport and storage. To protect user data, the platform uses encryption and adheres to industry best practices. Cyfe offers role-based access control, enabling users to manage access rights and guarantee that confidential information is only accessible to authorised users.

In conclusion, Cyfe helps organisations to track and examine data from diverse sources on a centralised platform. Cyfe gives businesses the tools they need to analyse important indicators, gather insights, and make data-driven decisions that will improve performance and help them reach their objectives. These tools include customisable dashboards, analytics features, and collaboration tools.

3. Unbox Social

It is a social media reporting and analytics tool, created to assist companies and marketers in tracking the success of their social media efforts and gaining insights into their social media performance. It offers a variety of features and functionalities to track important statistics, examine data, and produce in-depth reports.

Advantages of Unbox Social:

Users can follow different stats on well-known social networking sites including Facebook, Instagram, Twitter, LinkedIn, and YouTube. The number of followers, engagement rates, reach, impressions, likes, comments, shares, and clicks may all be tracked by users.

Real-time monitoring and listening options are available from Unbox Social. Users can follow conversations, trends, and user sentiments by keeping an eye on brand mentions, keywords, hashtags, or particular social media profiles. Businesses can handle customer problems, stay connected to their audience, and find possibilities for interaction or response with the help of this real-time monitoring.

The software offers comprehensive competitor analysis tools. Users are able to contrast their social media performance with that of their rivals. Businesses can use this feature to comprehend their competitive environment, spot market trends, and learn about rivals’ tactics.

The tool facilitates the integration of third-party applications and well-known social networking sites. Users can streamline their processes, obtain information from many sources, and gather all of their social media metrics in one location. Integration with systems like Facebook Ads, LinkedIn Ads, and Google Analytics improves total analytics and offers a comprehensive perspective of social media performance.

In conclusion, Unbox Social gives companies and marketers insightful data on the effectiveness of their social media efforts. Unbox Social enables businesses to optimise their social media strategies, engage with their audience successfully, and generate meaningful results from their social media efforts. It achieves this with its analytic features, real-time monitoring, competitor analysis, advanced reporting, and sentiment analysis capabilities.

4. Social Insider

It is a platform for social media analytics and competitive intelligence that offers companies insightful data on how well they perform on social media and enables them to measure their tactics against those of their rivals.

Social Insider’s key features are:

The application offers measures like follower growth, engagement rates, reach, impressions, likes, comments, shares, and more. These are just a few of the key features of Social Insider. Businesses may better understand their audience, the effectiveness of their content, and the overall impact of social media by analysing these indicators.

Users can compare their social media performance to that of their competitors using Social Insider’s competitive analysis services. Users can follow rival users’ accounts, analyse their strategies, and identify areas for improvement.

Businesses may improve their content strategy, maximise interaction, and get better results from their social media initiatives by utilising Social Insider’s content analysis services.

In-depth reporting options are available with Social Insider to present data in an understandable and aesthetically pleasing way. Users are able to create personalised reports that highlight important metrics, trends, and insights. It is simple to discuss social media performance with clients, stakeholders, or team members due to its customizability and branding options.

The software contains tools for hashtag analysis and tracking. Users can track the effectiveness and engagement of particular hashtags, which gives them the ability to spot hot subjects, measure the success of campaigns, and assess audience mood. Businesses can use this information to enhance their hashtag campaigns and profit from pertinent conversations.

In conclusion, Social Insider offers organisations insights into their social media performance, competition analysis, content analysis, audience insights, and hashtag tracking. Social Insider equips organisations to make data-driven decisions, optimise their social media strategies, and get better outcomes in the constantly changing social media environment with its extensive features, user-friendly interface, and customised reports.

5. Quintly

Sentiment analysis is one of the advanced analytics services offered by Quintly. The programme examines social media posts to assess the tone (positive, negative, or neutral) surrounding particular keywords or subjects. Businesses can use this information to analyse public perception, monitor consumer sentiment, and spot possible reputation management problems.

Key aspects of Quintly:

Quintly’s ability to monitor social media is a noteworthy feature. Users can keep track of particular phrases, hashtags, or mentions to stay up-to-date with trending topics and conversations. Businesses can communicate with their audience, respond to customer problems, and find chances for interaction or content production via its real-time monitoring.

Quintly allows interaction with various widely used marketing platforms and tools, which improves its usefulness and enables smooth processes. Users can aggregate data through integration with programmes like Google Analytics, Facebook Ads, and LinkedIn Ads.

In conclusion, Quintly offers companies and marketers insights into their social media performance, competitive analysis, customised dashboards, reporting options, sentiment analysis, and social media listening capabilities.

Businesses may improve their social media tactics with the help of above-mentioned tools. These tools give businesses the ability to make data-driven decisions, optimise their social media strategies, and get better results in the constantly changing digital landscape by providing features like competitor analysis, customizable dashboards, advanced reporting, sentiment analysis, and social media listening. Businesses can get a competitive edge, increase audience engagement, and produce significant outcomes from their social media initiatives by utilising these technologies.

Discover the ultimate social media toolkit at Toolcano.com, created by Marketing and Branding agency, WeThinkNorth, and founded by renowned Marketing Strategist Anuradha M Agarwal. Toolcano lists a wide array of specialized tools catered to fulfill all your digital marketing needs. From Social media, SEO, Affiliate Marketing and B2B Marketing to Branding, Business Intelligence, and even Chrome Extensions, Toolcano offers a complete range of tools and recommendations to empower your success in the digital world.