MAYFIELD, KY – Kevin Newell just made the most important QSR power move of the year.
Known for his rapid domination of the franchise world, controlling over 70 locations of Burger King, Popeyes, and Taco John’s, Newell is no stranger to building business empires. But his latest move—a 50% acquisition of Wilbanks Media—signals something bigger.
He’s not just growing franchises. He’s controlling the narrative that sells them.

The New Playbook: Franchise Power Meets Digital Domination
For years, quick-service restaurant (QSR) chains have fought for brand visibility in a sea of digital noise. But what happens when a franchise mogul takes direct control of the media that shapes consumer demand?
That’s exactly what’s happening here.
Newell’s 50% stake in Wilbanks Media isn’t just a marketing move—it’s a strategic shift in how QSR brands will grow from now on.
Wilbanks Media has mastered the art of AI-driven content, digital growth strategies, and viral storytelling.
Newell has mastered franchise operations, supply chain efficiency, and scaling locations fast.
Together, they’re rewriting the rules of QSR influence.
With this partnership, Newell now owns the messaging, the engagement, and the customer pipeline—all before anyone even steps foot in a restaurant.
Wilbanks Media: A Billion-View Powerhouse
In quick research, it’s clear that Wilbanks Media isn’t just another digital firm—it’s a viral powerhouse. In October of last year alone, Wilbanks Media content hit 100 million views on TikTok. By the end of the year, it had surpassed a staggering one billion views.
Spread across multiple channels, the company’s content drove massive engagement before suddenly shifting directions. Several of its biggest channels appear to have stopped uploading, signaling what can only be described as a complete realignment toward something bigger.
That ‘something bigger’ is now clear: Kevin Newell’s strategic acquisition of Wilbanks Media. This move doesn’t just give him access to top-tier content creation—it hands him the reins to a proven, billion-view digital empire.
For someone known for scaling franchises at record speed, controlling a media entity with this level of viral reach is a power move that shifts the conversation.
Not Just a Power Move—A Warning Shot to the Industry
This is more than a business expansion. It’s a signal to every competitor in QSR that the old marketing playbook is obsolete.
Consider this:
– Newell now controls where the attention flows.
– He dictates how Supreme Foods’ brands are positioned.
– His franchises aren’t just in the game—they’re setting the tone for how it’s played.
In short? This isn’t just a marketing pivot—it’s a media empire move.
So What’s Next?
Some industry insiders see this as a signal of a larger tech play.
– AI-driven restaurant demand prediction?
– First-party data control to drive QSR expansion?
– A new content-commerce integration model?
Nobody knows yet—except Kevin Newell does.
This partnership isn’t just about selling more burgers—it’s about owning the conversation that decides which brands win.
About Kevin Newell
Kevin Newell is the CEO of Supreme Foods, overseeing 70+ franchise locations across Burger King, Popeyes, and Taco John’s. A former race car driver turned business strategist, Newell’s mastery of QSR operations has now expanded into digital influence and strategic brand control with his 50% acquisition of Wilbanks Media.
About Wilbanks Media
Wilbanks Media, founded by Cory Wilbanks, specializes in AI-driven content marketing, digital growth strategies, and brand positioning. Now under a 50% partnership with Kevin Newell, the firm is positioned to lead the next evolution of media-driven franchise growth.

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